Microsoft launched Wallop yesterday, a flash based social network it aims to compete with the likes of Myspace, Facebook and others, a good looking site that is designed to allow users to create very flashy web pages, that are much better looking than the usual myspace crap you see. The kicker is, they are never going to put advertising on the site, all they want is a piece of the self expression items that users will customize their pages with.
Wallop is a Flash based social network that will compete with Myspace, Facebook and others that I mentioned in a post yesterday. It includes free unlimited storage for people to upload photos, videos and music.
Unlike the other social networks, Wallop CEO Karl Jacob says he has no plans to ever put advertising on the site. It just lessens the user experience, he says. Instead, Wallop wants a piece of the $3 trillion per year U.S. market for self expression items (clothes, furniture, beauty supplies, etc.). As sites like Cyworld have shown, people are willing to spend money for online expression items, too (Cyworld brings in a reported $300,000 per day in microtransactions to its users).
So Wallop has created a marketplace for ?self expression? items on the site. Flash developers can create items and sell them to users. Music clips, animated widgets, artwork, avatars, clothing for avatars, etc. will all be for sale. Wallop handles payments and DRM, and takes 30% of the sale price. The rest goes to the seller.
It’s going into beta and people who get invites will also get five invitations they can send to their friends. Looks cool, I’m sure it wont be in beta too long so they can start signing people up. Check out the coverage at Techcrunch.