Cisco Only Wanted Openess and Clarity from Apple

Apparently, Apple doesn’t care about others trademarks, just their own. According to a blog post from Cisco, they did not want money from Apple for using the iPhone trademark, nor did they want royalties on the iPhone, or even an exchange of services, they wanted to work together, now and in the future, they hoped their products could interoperate and hoped to facilitate collaboration with Apple. But Apple said, this is the iPhone without striking a deal with the trademark holders, hence the lawsuit.

Cisco owns the iPhone trademark. We have since 2000, when we bought a company called Infogear Technology, which had developed a product that combined web access and telephone. Infogear?s registrations for the mark date to 1996, before iMacs and iPods were even glimmers in Apple’s eye. We shipped and/or supported that iPhone product for years. We have been shipping new, updated iPhone products since last spring, and had a formal launch late last year. Apple knows this; they approached us about the iPhone trademark as far back as 2001, and have approached us several times over the past year.

Fundamentally we wanted an open approach. We hoped our products could interoperate in the future. In our view, the network provides the basis to make this happen?it provides the foundation of innovation that allows converged devices to deliver the services that consumers want. Our goal was to take that to the next level by facilitating collaboration with Apple. And we wanted to make sure to differentiate the brands in a way that could work for both companies and not confuse people, since our products combine both web access and voice telephony. That’s it. Openness and clarity. Source: UPDATE on Cisco’s iPhone Trademark – Commentary from Mark Chandler, Cisco’s SVP and General Counsel, on Apple’s infringement of Cisco’s iPhone trademark.

He goes on to say, Apple discussed the patents pending on their new technologies, so he knows they value intellectual property, and he asked, if someone created a product and called it the iPod but said it was different because it used a different video format, how would Apple react? I think Apple will have to give in, especially since the Cisco iPhone had been registered for the trademark in 1996, about ten years ago. How long has the iPod been around?