PS3 price must drop in 2007, says Ubisoft boss

Ubisoft president Yves Guillemot has warned that while his company is optimistic about the prospects for the next-gen consoles, Sony must be prepared to drop the price point of the PS3 in 2007 if it is to compete effectively with the Xbox 360.

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If they don’t drop the price, this will give people the perfect opportunity to set an Xbox 360 alongside their PS2.