UNICEF Bombs the Smurfs

In an effort to show people that war is hell, UNICEF has been airing a commercial on tv in Belgium that has Smurfette is left for dead. Baby Smurf is left crying and orphaned as the Smurf’s village is carpet bombed by warplanes ? a horrific scene and imagery not normally associated with the lovable blue-skinned cartoon characters.

The video is peacefully introduced by birds, butterflies and happy Smurfs playing and singing their theme song when suddenly out of the sky, bombs rain down onto their forest village, scattering Papa Smurf and the rest as their houses are set ablaze.

“We see so many images that we don’t really react anymore,” said Julie Lamoureux, account director at Publicis, an advertising agency that drew up the campaign for UNICEF Belgium. “In 35 seconds we wanted to show adults how awful war is by reaching them within their memories of childhood.”

The UNICEF campaign was launched Friday with the Smurf TV spot and will last until April.

unicef bombs the smurfs
The title on the left at the bottom says in French, “Don’t let war deystroy the world of children”.

It’s probably a good commercial for what it is doing, but, I just hope no little kids get to see it, they see enough crap on tv the way it is, we start blowing up their favorite cartoons and those people who believe this stuff causes violence, just might end up correct.

From Seattle Times.