180Solutions Reduces It’s Workforce by 20%

180solutions, facing a class action lawsuit, just recently laid off 20% of it’s workforce, or about 50 employess, according to an article at MediaPost. Note: Registration is required to read the article, I’ve quoted it below.

The layoffs took place across all departments, said Sean Sundwall, director of corporate communications at 180solutions.

He added that the layoffs were part of a reorganization that will better position the company to focus on three core initiatives: its search assistant, search suite, and an automated platform for publishers. “We’re confident this realignment will better position us to accomplish our long-term goal,” he said in an e-mail to OnlineMediaDaily.

180solutions isn’t the only adware company to struggle in the face of consumer backlash against pop-up ads. Rival company Direct Revenue–also facing a class-action lawsuit–recently laid off 40 staffers, or one-third of its workforce.

It’s funny how these adware companies are just now trying to clean up their acts, wonder if it has anything to do with lawsuits, consumer backlash or investigations by people like the Attorney General in New York, Spitzer.

180solutions has made efforts to buff its public image lately. Just last week, the company announced that it no longer allows third parties to distribute 180solutions software through Active X, unless 180solutions itself controls the installer. In another measure to curtail drive-by installations, the company has brought litigation against former distributors.

Can’t believe someone would try to take advantage of poor ol 180solutions that way.

180solutions also has cut off at least 500 distributors since the beginning of the year, and has implemented new procedures that make it harder to install software on consumers’ computers without first displaying the license agreement that informs them that 180solutions will serve pop-up ads.

Ya, well it’s too little too late I say. If these people had some sense and some morals whenever they started this PIECE of software, then they wouldn’t have to back peddle and explain their actions, if they hadn’t started out stealing from website operators, they might get a little co-operation from webmasters. If they had morals and sense of fair play, they wouldn’t be hounded by attorney generals, they wouldn’t be targeted by spyware removal software. No one will miss their company when it’s gone, and it will be a sorry little footnote on the big ol’ internet.